You now have the orientation. Pick one of these next:
- Curious whether a franchise fits? Take the [Franchise vs. Independent](/learn/franchise-vs-independent) course. It's a neutral six-lesson breakdown of the real tradeoffs.
- Ready to buy? Start the [How to Buy a Pool Route](/learn/buying-a-route) playbook.
- Already own a route and thinking about scaling or selling? The [Route Value Calculator](/calculator) gives you a defensible number in under two minutes.
Nothing on this site costs anything. The marketplace, the courses, the calculator, and the verification tooling are all free to use. We only get paid when someone separately decides Pool Duck is the right path for them.
Quick check
1. After this primer, what's the recommended next step if you're franchise-curious?
2. The Learning Center is free.
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