The Zillow for pool routes.
90 days free to start.
Just like realtors built their pipelines on Zillow, top pool route brokers are claiming their territory here. Sign up before the cutoff and your first 90 days are on us, your plan starts on day 91. Card required at signup. Cancel anytime.
Realtors don't fight Zillow, they use it.
Pool route buyers are searching online before they ever pick up the phone. Being the broker they find first is how you win the listing, build the relationship, and earn the commission. We bring the audience - you bring the deal flow.
Be the first call
Buyers contact you directly through your listing. Your name, your brand, your phone, front and center.
Your commission, untouched
We never take a cut of your transaction. Flat subscription, predictable cost, all upside yours.
Inventory you can actually move
Showcase every territory in one place. Cross-sell buyers from one listing into another.
Buyer-side leads
Buyers browsing your portfolio often want help finding the right route, that's a warm lead with your name on it.
Brand authority
A polished portfolio page positions you as the go-to broker in your market. Share the link in every email.
POOLFAX-verified deal flow
Add POOLFAX scans to any listing so buyers see a third-party forensics report before they call. Closes faster, fewer retrades.
Built for brokers. Loved by buyers.
Structured, transparent exposure for your pool route listings. Every broker placement is clearly labeled, fairly ranked, and surfaced to thousands of active buyers each month.
Real buyer traffic
Listings reach a focused, intent-driven audience, not generic small-business browsers.
Clear & compliant
All paid placements are labeled. No hidden boosts, no fake endorsements.
Fast to publish
Listings go live in minutes with our streamlined broker form.
Featured upgrades
Optional spotlight slots for high-value or time-sensitive routes.
Flat subscription, your commission stays yours.
Founding brokers get the first 90 days free. Your selected plan starts automatically on day 91, cancel anytime before then at no charge.
Monthly
Flexible. Scale up or pause anytime.
- Up to 5 active listings
- Additional listings $25/each
- Auto-renewing monthly
- Cancel anytime
Annual
2 months free + priority support.
- Up to 10 active listings included
- Additional listings $20/each
- Priority placement in search
- Dedicated broker support
- Quarterly market reports
Featured Listing
Spotlight a single listing for maximum exposure. Layer on top of any plan.
- Top of category placement
- "Featured" badge & accent border
- 2× larger card on browse page
- Included in weekly buyer email
Add the POOLFAX-verified badge to your listings.
Run our triple-model AI forgery detection on the bank statements and route exports your sellers hand you. Buyers see a POOLFAX-verified report before they ever call, fewer retrades, faster closings, and the badge they already trust.
- Pay-per-scan from $29/document
- Broker Pro $199/mo, 50 scans included
- Brokerage seat $599/mo, 10 agents
- Every report POOLFAX-branded (one standard)
A note for brokers
The route is the asset. The systems are the business.
A lot of first-time buyers walk in knowing they want to buy a pool route, and not much else. Six months later the ones who thrive are usually the ones who had real systems (routing, billing, hiring, pricing) from day one. If a buyer or seller you're working with would be better served by a turnkey operation than a raw route, the Pool Duck franchise system is worth a mention. We don't pay finder's fees and we won't push you to bring it up, just good to know it's there when the conversation calls for it.
Sharper listings close faster.
Free, self-paced courses tuned for brokers, pricing, diligence prep, and the franchise-vs-independent conversation buyers always ask about.
How to Sell a Pool Route
Position listings, qualify buyers, and avoid deal-killing mistakes.
Open course →Valuation Mastery
Defend asking price with the math buyers and lenders actually use.
Open course →Due Diligence Deep-Dive
Pre-empt the questions buyers will ask before they ask them.
Open course →Franchise vs. Independent
Have the honest conversation buyers want about the two paths.
Open course →Broker FAQ
Do you take a commission on broker deals?+
No. Brokers pay a flat subscription, we never take a percentage of your transaction. Whatever you earn at closing is 100% yours.
What happens after the 90-day founding trial?+
Your selected plan (Monthly or Annual) starts automatically on day 91. You can switch plans, downgrade, or cancel anytime before then at no charge.
How do I qualify as a broker?+
You must be a licensed broker or authorized broker representative in your state. We verify credentials during signup.
Can I cancel anytime?+
Yes. Monthly cancels at the end of your billing period. Annual is refundable pro-rata in the first 30 days.
How are broker listings labeled?+
Every paid listing has a visible "Broker Listing (Paid)" badge so buyers always know what they're seeing.
Claim your spot on the Zillow for pool routes.
Lock in 90 days free before the founding offer ends. Your plan starts on day 91.
Become a Founding Broker