Video walkthroughs done right

A 4–7 minute video walkthrough can dramatically accelerate buyer interest, *if* it's done well. A bad video does more harm than no video.

What to cover.

1. 30 seconds: who you are (first name only is fine), the metro, the route size, % recurring, and why you're selling
2. 60 seconds: walk around the truck and trailer, briefly show the equipment
3. 90 seconds: route map (in your software, names blurred), show the density visually
4. 60 seconds: a typical day's flow (do not film at customer properties; film at your shop or a public location)
5. 60 seconds: the systems, billing, communication, scheduling
6. 30 seconds: what's included in the sale and what isn't
7. 30 seconds: what kind of buyer you're hoping to find and how they should reach you

Production basics.

- Phone on a tripod or gimbal, no shaky handheld
- Outdoor or well-lit indoor; avoid backlit (window behind you)
- Lapel mic ($30 USB-C lapel beats the phone's built-in)
- Speak slowly. The most common rookie mistake is rushing.
- One take is usually fine; over-editing looks slick in a way buyers distrust

Confidentiality.

- No customer faces, addresses, or property details
- No close-ups of bank statements or customer lists
- Host on Vimeo or YouTube unlisted, share via NDA-protected link
- Don't post on social media

Why bother. Buyers traveling from out of state will not invest a flight on a listing without a video. Multiple buyers report the video tipped them from "interested" to "ready to LOI" within a week.