Most route listings have terrible photos. Stock photos of pools and chemicals you bought from somewhere. Yours doesn't have to be.
What to actually photograph.
- Your service truck (clean, branded, organized) from front 3/4 angle
- The interior of the truck (chemical bins labeled, equipment racked)
- Your trailer if applicable
- A representative pool from your route (with customer permission, no identifying details)
- Your software dashboard / route map (blur customer names)
- A neat chemical storage area
- A clean, organized workshop or van rack
What NOT to photograph.
- Customer faces, addresses, or anything identifying
- The inside of customer homes or yards in a way that's recognizable
- Cluttered storage that signals chaos
- Yourself in the photo (focus on the business, not the person, privacy and abstraction help)
Format & quantity.
- 6–12 photos is enough; more dilutes
- Bright, in-focus, taken in daylight
- Phone camera is fine; iPhone Pro / recent Pixel / Samsung quality is more than enough
- Crop tight, avoid distracting backgrounds
Watermarks. Skip them. They look defensive and tacky. If a competitor steals your truck photo, that's not your worst problem.