---
title: "Photos and media that sell routes, Marketing Your Route to the Right Buyers"
url: https://poolroutemarketplace.com/learn/marketing-your-route/photography-and-media
description: "Most route listings have terrible photos. Stock photos of pools and chemicals you bought from somewhere. Yours doesn't have to be.\n\n**What to actually photograp"
lang: en
---

# Photos and media that sell routes

Lesson 6 of 8 · 6 min read

Most route listings have terrible photos. Stock photos of pools and chemicals you bought from somewhere. Yours doesn't have to be.

**What to actually photograph.**

\- Your service truck (clean, branded, organized) from front 3/4 angle
\- The interior of the truck (chemical bins labeled, equipment racked)
\- Your trailer if applicable
\- A representative pool from your route (with customer permission, no identifying details)
\- Your software dashboard / route map (blur customer names)
\- A neat chemical storage area
\- A clean, organized workshop or van rack

**What NOT to photograph.**

\- Customer faces, addresses, or anything identifying
\- The inside of customer homes or yards in a way that's recognizable
\- Cluttered storage that signals chaos
\- Yourself in the photo (focus on the business, not the person, privacy and abstraction help)

**Format & quantity.**

\- 6–12 photos is enough; more dilutes
\- Bright, in-focus, taken in daylight
\- Phone camera is fine; iPhone Pro / recent Pixel / Samsung quality is more than enough
\- Crop tight, avoid distracting backgrounds

**Watermarks.** Skip them. They look defensive and tacky. If a competitor steals your truck photo, that's not your worst problem.

## Quick check

\1. Best photos to include?

\2. Privacy mistake to avoid?

\3. Watermarks on listing photos?

\4. Right photo count for a listing?

\5. Why skip watermarks on listing photos?

\6. Cell-phone photos are perfectly fine for a $300K+ route listing.

Earn 50 points

Mark this lesson complete

← Previous lesson: https://poolroutemarketplace.com/learn/marketing-your-route/story-and-positioning
Next lesson →: https://poolroutemarketplace.com/learn/marketing-your-route/video-walkthroughs

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Pool Route Marketplace",
    "url": "https://poolroutemarketplace.com",
    "logo": "https://poolroutemarketplace.com/favicon.png"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Pool Route Marketplace",
    "url": "https://poolroutemarketplace.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://poolroutemarketplace.com/browse?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
]
```